Eco-tourism, a new approach for exploiting tourism resources, unites the efficacy of ecology, economy, and society. Based on the natural environment, the landscape feature and the distribution of the Shantou Nature Reserves, it is necessary to appropriately develop the eco-tourism for sustainable development.The comprehensive investigation revealed that there were many touring resources in the coastal wetlands, such as the attractive ecological scenses, the superior location and the diversified landscapes. This paper gave a comprehensive plan for the nature reserve's eco-tourism, suggested that the testing area, about 834.89hm², between Xinjinhekou and Nangangkou, should develop eco-tourism. And we also analyzed the environmental capability and eco-tourism benefit of this testing area. Eco-tourism not only can strengthen the development potential of the reserve but also can improve the service commercial around the reserve and then it can sequentially increase the avenue and the employment in the surrounding areas.