SWOT analysis and market exploiting measures of farmers’ tourism in Guangdong Province
LUO Yu-ping, YE Yan-qiong, ZHANG Jia-en*
1. Agricultural Bureau of Maonan District, Maoming City, Guangdong Province, Maoming 525011, China; 2. Key Laboratory of Agro-Environment in the Tropics, Ministry of Agriculture P.R.China, Guangzhou 510642, China; 3. Key Laboratory of Agro-ecology and Rural Environment of Guangdong Regular Higher Education Institutions, Guangzhou 510642, China
Following the effective implementation of agriculture-related problems and rapid development of rural economics, farmers’ tourism in China is increasing on a considerable scale and will play an important role in the development of tourism economy. As the frontier area of the reform and opening-up in China, tourism market of farmers in Guangdong Province would develop rapidly with the further development of rural economy. Based on the developing situation of rural farmers’ tourism in China, this paper analyzed the strengths, weaknesses, opportunities and threats of farmers’ tourism using the SWOT method through the statistical data and the sampling survey of 1 120 farmers in 14 towns, 7 cities in Guangdong Province. And some countermeasures were also put forward for the market development of farmers’ tourism in Guangdong Province, i.e. strengthening farmers’ tourism propaganda and guiding rational consumption, constructing network of farmers’ tourism and organizing a group to travel, developing tourism products according to actual circumstances and servicing farmer tourists with warmly heart.
